what's in title?
the first edition of this book had the subtitle "One Man's Mission to Fight Terrorism One School at a Time" and sold 20,000 copies. when the next edition came out, mortenson made the publisher change the subtitle to "One Man's Mission to Promote Peace One School at a Time" and it became a best seller.
mortenson said the following: "If you just fight terrorism, it's based in fear. If you promote peace, it's based in hope."
how much do you think the change in the subtitle effected how his book sold?
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The title change is more "Mortenson." I like the new title WAY more.
ReplyDeleteAs a librarian, I don't think the title change would drastically change book sales. It's more of the "groundswell" of the cult following that starts on the internet, book reviews, newspaper articles, TV interviews that help sell a book.